About 800 words -- two pages;
Keywords: Amazon, Whole Foods
A Taste for Online Groceries?
An online mogul just bought a grocery store chain. I have a story about this phenomenon. Here’s how it goes.
Once upon a time I invested in Amazon. I was in an executive MBA program, and my
study group decided we’d all open up e-trading accounts for a cool five grand
each (an education tax deduction at least).
I proudly researched and decided Amazon was a promising idea, so I
bought in at the very beginning. Even
got the original coffee mug they sent out to all their early investors—when
they made no money. Well, they
continued to make no money for so many years, I played the cold-hearted analyst
and considered it sunk cost and sold out.
All of it.
Note to Self, Number 1:
selling behemoth online retailer stock too soon may be unwise.
About that time Webvan comes along. You do not remember Webvan, but it was an
online grocery service that was a great product. My wife and I were both working and liked
good cooking. That requires buying food. We discovered the technology-disrupting
Webvan. Their website was stellar, you
ordered all your groceries online, and you could even keep your usual order on
file for a starting point the next week.
Plus, now get this: they showed
up at your door at the appointed hour, brought the groceries into your house
and put them on the counter. Let me
repeat that. Some smiling man in a
uniform brought the groceries into your house and put the grocery bags on your
kitchen counter. One more time: yes, from the van onto your kitchen counter,
and no tipping accepted. I was so
impressed I bought 500 shares that day.
Webvan went bankrupt inside of two years. The analysts said that this idea had been
tried and failed before--back when you could phone in a grocery order. Apparently, it just doesn’t take for some
reason. The analysts further said that
there was no one with grey hair working at Webvan—only hot shot techno wunderkind
who didn’t get how to organize and deliver a tangible product. Oh well.
Note to Self, Number 2:
buying online grocery store stock too soon may be unwise.
All of this was around the turn of this century, and some
bubbles were growing inside the stock market; the business professors were
saying some fundamentals were being violated—something to do with dot
coms. During this time my newly minted
MBA put me into a new job as a CFO in an expanding association. One of my many duties was overseeing the association’s
reserves of several million dollars. The
legacy investment advisor and I didn’t hit it off, so I had the portfolio
turned into cash temporarily and put it on my to-do list to figure out how to
reapportion the portfolio. The to-do
list however was huge, and I postponed weekly dealing with the portfolio, which
was no real portfolio at all, just a pile of cash not doing much. I was busy hiring, firing, procedure writing,
and so forth. I would get to the
portfolio next week.
Then, the dot com bubble burst, and there was a market
crash. The president of the association
called in a panic, “How much did we lose?”
“Lose?” I said, not sure what he meant.
“Yes, lose in the stock market tumble?” Of course, he meant the reserves, which were a
happy pile of cash waiting on the to-do list.
“Oh, well, sir, I put everything in cash a while back, and
we didn’t lose a cent. In fact, it looks
like we’ve gained,” I said while quickly spying the balance.
“You are an absolute genius,” he said. I have kept silent about this fortunate investment
strategy until now.
Note to Self, Number Three:
knowing when to do nothing can be very wise.
There you have my story of the online moguls meet groceries.
To me, the worst part of grocery shopping is driving to the store and hauling
all that stuff to the car and from the car to the counter. But the time in the
grocery store is not so bad, especially if there are little wine tastings,
classical music, and some free pastry samples.
And, if you’re an old fuddy dud, you see acquaintances you haven’t seen
in a while (especially at the grocery store on a Saturday night). Younger types can see cute other younger
types and also silently judge them by what they have in their grocery baskets.
The moral (besides, of course remembering that past performance does not necessarily predict future results) is: portfolio strategy is everything, timing a market is mostly luck, and sometimes you should just take good notes and enjoy the tasties--whether on your kitchen counter or at the store. Maybe I'll see you there this Saturday.
The moral (besides, of course remembering that past performance does not necessarily predict future results) is: portfolio strategy is everything, timing a market is mostly luck, and sometimes you should just take good notes and enjoy the tasties--whether on your kitchen counter or at the store. Maybe I'll see you there this Saturday.